Lucy Cant
Advanced Social Media Apprentice
Sefton Council

Reasons for completing an apprenticeship

The main reason for completing the apprenticeship that I am currently on now is I knew I would ultimately benefit from this in the future. I am currently completing my level 3 social media NVQ and I am now moving on to my Level 4 which is going to be more focused on marketing which will also benefit me a lot more in the future. It is an area I am very interested in and hopefully will lead to a job in the future. 

Overview and Responsibilities

I am based at Magadalen House and work within the very busy Communications Team mostly looking at all elements of the Council’s social media accounts. My day to day responsibilities that I have while completing this apprenticeship is to monitor and make sure that the partner retweets are done first thing in the morning, so we as a Council don’t miss anything at all.

I have the job of putting all of the corporate messages out at the end of every week ready to go live at the start of the next week. Overall I keep an eye on the Twitter, Facebook and Instagram accounts to make sure that nothing goes wrong within these social networking sites that we have set up. I am also involved in updating both the Sefton Council intranet and internet sites.

Where do I see this apprenticeship going?

I can see this apprenticeship benefiting me a lot in the future with both NVQ’s that I am going to have completed by the time I finish in 2019. I also hope to get a job out of this apprenticeship I am completing but if not I will hopefully get a job easy enough with the experience that I have got and already had while working at Sefton Council. 

Where do I see myself in 5 years?

I hope to see myself still working in Sefton Council continuing the job that I am doing now. If this does not happen, I hope to be in another job using the NVQ’s that I am completing now to their full advantage. Having been at Sefton Council for more than a year I really enjoy the working environment and the people I meet.

Memorable moment during my apprenticeship

One memorable moment that I have had during this apprenticeship is being asked to work with other apprentices and find out a bit more about them and what they do within their job role. This then led to me videoing their answers and making a short video of them all which then got shown to elected Cabinet Members in an apprenticeship meet and greet where I had to present it. This gave me a chance to show everyone my skills of what I could/can do giving me confidence and satisfaction. 

Sefton Corporate Learning Centre
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